Schumpeter, «Will OpenAI ever make real money?», The Economist, 15 de mayo de 2025. [https://www.economist.com/business/2025/05/15/will-openai-ever-make-real-money]
«For OpenAI, as for any startup, making money involves a series of steps: attract and retain brainboxes, have them create something clever, turn that something into a marketable product, sell more and more of that product while minimising costs until cashflow turns positive».